Seedling
Seedling
Brand Identity
Brand Strategy
Digital Media
2022
Seedling, a London-based carbon offsetting start-up, aims to simplify and democratize carbon offsetting for businesses of all sizes and industries through a tech-focused yet natural brand identity.
Seedling is a carbon offsetting start-up based in London, their intention clear: making carbon offsetting simple and accessible to all businesses, no matter the size or industry. With an online portal business Model, the founders were looking for a tech-focused brand identity that remained natural in style as to not loose sight of their initial goal.
In addition to designing the brand identity and guidelines, I was tasked with designing the badges that seedling award to their clients upon achieving the different levels of carbon offsetting. This project resonated deeply with me as the climate crisis is a concern close to my heart, and is something that I endeavour to tackle through design.
Seedling, a London-based carbon offsetting start-up, aims to simplify and democratize carbon offsetting for businesses of all sizes and industries through a tech-focused yet natural brand identity.
Seedling is a carbon offsetting start-up based in London, their intention clear: making carbon offsetting simple and accessible to all businesses, no matter the size or industry. With an online portal business Model, the founders were looking for a tech-focused brand identity that remained natural in style as to not loose sight of their initial goal.
In addition to designing the brand identity and guidelines, I was tasked with designing the badges that seedling award to their clients upon achieving the different levels of carbon offsetting. This project resonated deeply with me as the climate crisis is a concern close to my heart, and is something that I endeavour to tackle through design.
Seedling, a London-based carbon offsetting start-up, aims to simplify and democratize carbon offsetting for businesses of all sizes and industries through a tech-focused yet natural brand identity.
Seedling is a carbon offsetting start-up based in London, their intention clear: making carbon offsetting simple and accessible to all businesses, no matter the size or industry. With an online portal business Model, the founders were looking for a tech-focused brand identity that remained natural in style as to not loose sight of their initial goal.
In addition to designing the brand identity and guidelines, I was tasked with designing the badges that seedling award to their clients upon achieving the different levels of carbon offsetting. This project resonated deeply with me as the climate crisis is a concern close to my heart, and is something that I endeavour to tackle through design.
Client Testimony
Blair Spoward
Co-CEO & Founder
We thought Cam showed a real interest in the project from the beginning, which came through whenever we caught up. He did a good job at understanding our “vision” (which was relatively loose at times) and executing it. We liked the approach of offering three routes, with the flexibility to pick and choose elements from each – this helped to involve us in the process and ensure we were happy with the result.
He put a lot of thought into the work beyond the core design work, thinking about the product from the perspective of a user and making helpful suggestions.
Client Testimony
Blair Spoward
Co-CEO & Founder
We thought Cam showed a real interest in the project from the beginning, which came through whenever we caught up. He did a good job at understanding our “vision” (which was relatively loose at times) and executing it. We liked the approach of offering three routes, with the flexibility to pick and choose elements from each – this helped to involve us in the process and ensure we were happy with the result.
He put a lot of thought into the work beyond the core design work, thinking about the product from the perspective of a user and making helpful suggestions.
Client Testimony
Blair Spoward
Co-CEO & Founder
We thought Cam showed a real interest in the project from the beginning, which came through whenever we caught up. He did a good job at understanding our “vision” (which was relatively loose at times) and executing it. We liked the approach of offering three routes, with the flexibility to pick and choose elements from each – this helped to involve us in the process and ensure we were happy with the result.
He put a lot of thought into the work beyond the core design work, thinking about the product from the perspective of a user and making helpful suggestions.
If you are interested to hear more or just fancy a chat, please reach out to me at: hello@camkelly.xyz
If you are interested to hear more or just fancy a chat, please reach out to me at: hello@camkelly.xyz
If you are interested to hear more or just fancy a chat, please reach out to me at: hello@camkelly.xyz
©camkelly2024
©camkelly2024