For the launch of EO’s first customer forum, one of the first of its kind in the fleet charging industry, it felt important to create a micro-brand for the event. The aim was to highlight EO’s commitment to driving the industry forward while distinguishing the event’s identity from the visual language associated with the EO sales funnel.

This approach opened the door to a wider range of attendees, including customers who had already completed electrification with competitors. The intention was to bring together diverse perspectives to discuss current shortcomings from both providers and governments, and to work collaboratively toward reducing emissions in the fleet transportation market.

The resulting repeatable design language was applied across a range of assets, creating a cohesive and trustworthy visual identity for the event. This helped to reassure attendees of EO’s genuine intent to listen to industry concerns and to contribute to meaningful solutions.