In an ever-evolving industry, staying informed is key to achieving a successful transition to electric vehicle infrastructure. To align with EO’s brand ethos, making charging simple, reliable, and accessible, we saw it as our duty to create a series of white papers and guides designed to empower decision-makers with the information needed not only to transition to electric fleets but also to maximise the cost-saving benefits that electrification can provide.

Available in both digital and print formats, the three-part EO white paper series has been downloaded 300+ times and has become a powerful tool for informing businesses on the steps required to achieve zero-emission transportation. Both the guides and white papers, available for free on the EO website, have since become the company’s highest-converting marketing channel, increasing web traffic by 32% and supporting lead generation across key markets.

The guides, housed within EO’s Knowledge and Downloads resource bank, required a clear identity and design language that reflected their position as part of a cohesive series. This design approach aimed to reassure readers that EO offers step-by-step support for every phase of fleet electrification positioning ourselves as a trusted partner throughout what can be a complex and investment-heavy transition.

The chosen cover designs and supporting digital assets feature a distinctive visual treatment: a cropped image revealed as part of a larger picture. This concept embodies EO’s desire to “zoom in” on the crucial details of the migration process while maintaining sight of the broader goal; driving forward the future of fleet electrification.