Jinj is a health shot brand founded in the UK. Having been involved with the brand design from day one, I have helped to shape the product from start to finish. The project began with a logo and brand guidelines that were then used to shape the packaging design for 6 products. The aim of the project was to design a brand and packaging that emphasised the natural ingredients and processes involved in the making of these health shots.

Throughout the design, certain key design decisions were made to reflect the brand’s mission: this can be seen in the use of clear packaging and negative space to reflect the transparency of ingredients. The use of the founder’s signature within the “about section” also emphasises the handmade nature of the products.